Visual Identity
The visual identity of Wild Care reflects our values: Organic and warm, but never vague. Clear and honest, but never cold. This document defines colours, typography, tone, and design principles.
Core Statement
We live in a world of unprecedented change. To find new ways of living together, it is not enough to think them into being — we must experience and practice them together.
From the Wild Care Manifesto
01 — Colours
Every colour has a purpose. No cold white, no harsh black. Everything feels like a warm room.
Moss
Headings, buttons, navigation, links. The primary action colour.
Terracotta
Accents, hover states, calls to action, highlights. Energy and warmth.
Sand & Bark
Background surfaces, cards, body text. The quiet foundation.
02 — Typography
Fraunces brings character and liveliness. DM Sans brings clarity and readability. Together they form the visual tone of Wild Care.
Encounter in Movement
Radical Care
Art as a living, social practice
MICRO-UTOPIAS · EXPLORATIVE LEARNING
03 — Principles
Every design decision follows these principles — they reflect the manifesto.
Relationship > Perfection
Real photos instead of stock imagery. Handwritten elements are welcome. Small imperfections make it human.
Micro-Utopias
Generous white space. Each section should feel like its own room to step into. Breathing pauses between blocks.
Explorative Learning
Questions instead of answers. “Come by” instead of “Book now”. The website should spark curiosity, not sell.
Radical Care
Readable font sizes. High contrast. Accessible navigation. Care also shows in how we shape information.
04 — Tone & Voice
Our language is warm and inviting, but never vague or esoteric. We speak clearly and on equal footing.
Like This
“Come by — you don't need any experience, just comfortable clothes and curiosity.”
Not Like This
“Discover the transformative power of somatic presence work in a safe container.”
Like This
“We practice how we take up space and give space. In dance and in everyday life.”
Not Like This
“Our holistic approach integrates embodied cognition and relational aesthetics in participatory formats.”
05 — Components
The fundamental UI elements used across all pages.
Standard Card
The playful exploration of gravity, balance, and touch.
Sand Card
17:45, Orpheumgasse 11, Graz. On a donation basis.
Accent Card
Your membership is as individual as you are.
Terracotta line: Separates sections, creates visual accents
Subtle line: Light separation within sections
06 — Spacing
All spacing is based on an 8px grid. Generous white space is not a luxury — it is respect for the content.